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Well hello there! Thank you for clicking the link, here is a little introduction and the reasons why I decided to start a marketing blog
Through over 5 years of blogging at sharmsonline.com and working with brands like Maybelline, Vlisco and Sigma Cosmetics my strengths in Social Media & Content Marketing have developed over time and I believe I am in the position to help entry level marketers, first time entrepreneurs and even students who are interested in the field. I have also gathered marketing experience through my positions at Multichoice Ghana, Print Right Ltd and L’Oreal West Africa. Apart from that, my MSc in Marketing (Distinction) has pushed me further to understand marketing theories which translates to understanding why and how marketing strategies work (or not) depending on the industry and customer base. I am literally bursting with information as I tend to do a lot of research on the industry and I can’t wait to share!
In the last 3 years, I have been inspired by my friends and family who have taken the leap and started their own businesses (Social Ghana, Studio Badge, Phil & Joe etc etc). Watching them work towards their goals has been exciting however, I have realised that it is no easy feat. One thing I have noticed about starting a business in Ghana is that there is no information readily available. Even if you have the opportunity to talk to someone who has gone through the motions, there is always the idea of ‘I suffered just like you, therefore you must suffer too’. Personally, I don’t think that is the best route to take – imagine there was more information available on how to start a business in Ghana? Wouldn’t we all thrive and improve the economy?
In the early stages of starting a business when you are literally running a one man (woman) show it is easy to get overwhelmed by your to-do list especially if you handle production, design, operations yourself. Brand awareness and marketing in general are often pushed to the back burner because there is no time. Other than that, we find ourselves doing the bare minimum on Social Media but we still obsess over the ‘numbers’ and drive ourselves crazy in the process. Our websites are aesthetically pleasing yet they do nothing for our brand / are unable to draw in new customers from search engines.
MFSB Ghana is my way of contributing to the entrepreneurs in the best way I can and aims to do the following
- Provide comprehensive marketing information for first time entrepreneurs, small business owners, students, entry level marketers and marketing enthusiasts
- Become a resource for students looking to understand the basics of marketing
- Showcase new marketing trends in order for readers to stay up to date with the industry
- Challenge readers to think outside the box in regards to marketing strategy
- Provide a platform for discussion on marketing and entrepreneurial issues and challenges
- Provide a virtual environment which encourages sharing and learning from one another
What to expect?
Content will be divided into 7 categories – Social Media & Content Marketing, Brand Building, Experiential Marketing, B2B Marketing, Services Marketing and then from time to time I will focus on a specific industry eg. beauty/fashion/hospitality and provide more tailored marketing information. You can expect the content to be very easy to understand and implement although it will be generalized to cover most industries. I also aim to share personal stories from real people who have started real businesses as I believe that this is the best way to learn. Lastly, I will also provide marketing templates that I have created that will help you stay organized and focused on your marketing objectives.
Read more about me here
Read more about my marketing experience here