The early stage where effort and emphasis needs to be placed on market research and building the internal workings of the business is being neglected by some businesses. Here is a a list of FREE tools you can use to start your research process or to point you in the right direction.
A strong corporate brand is one that always conveys its values, no matter the medium of communication.
Customer service does not begin and end at the point of transaction. As a small business owner, you must consider the pre-purchase experience, purchase experience and post-purchase experience.
Outside of Social Media marketing, one of the easiest ways to build your brand awareness and reputation is to create a newsletter that allows you to communicate directly with your customers and clients.
Building a strong brand on an ongoing basis should be at the heart of all marketing efforts. There is no …